The P1K Assessment scores your business across 8 growth dimensions — positioning, pricing, pipeline, and more — and gives you a personalized roadmap to fix what matters first.
Get My Free P1K ScoreMost service business owners have the same three problems — and none of them are about skill.
You know you need to grow, but you're not sure what to fix first — marketing, pricing, your website, your positioning. Every week feels like guessing.
You're doing the jobs, quoting the jobs, managing the crew, and answering the phones. There's no time left to build the systems that would let you scale.
You suspect you're undercharging, over-delivering, or losing customers before they even call — but without a system to measure it, you can't fix what you can't find.
If any of these hit home, your P1K score will tell you exactly where to fix first.
Get My Free P1K ScoreThe P1K (Potential 1K) Score is a proprietary assessment that measures your service business across 8 fundamentals that determine whether you're built to scale — or stuck spinning your wheels.
Unlike generic business quizzes, the P1K is calibrated specifically for the trades. The benchmarks, the language, and the recommendations are built around how electricians, HVAC techs, plumbers, roofers, and contractors actually operate.
In 5 minutes, you'll know your number — and exactly what to do with it.
No fluff, no signup wall, no 40-question survey. Just your score and your plan.
Tell us your trade, your market, what sets you apart, and roughly where your business stands today. No essays, no data import — just four honest answers.
Our AI engine scores your business across all 8 dimensions and calculates your P1K number — with a plain-English breakdown of what's strong and what's costing you growth.
Create your free account to save your score and access your personalized MarginSmith growth plan — with daily missions calibrated to your business, your trade, and your specific gaps.
Most trade owners complete the assessment in under 5 minutes. No account needed to see your score.
Real scores, real diagnostics, real next steps — not a generic PDF.
Your positioning and proof scores are strong, but pricing, pipeline, and platform are leaving significant revenue on the table. Your 90-day plan targets these gaps in order of revenue impact.
Rewrite your homepage headline to lead with customer outcome, not your company name
Introduce a premium service tier with upfront flat-rate pricing to capture more margin
Set up an automated Google review request — sent 24 hours after every completed job
Not generic SaaS. Not tech startup advice. Trade-calibrated benchmarks, language, and plans.
Not in this list? If you run a service business where you or your crew do skilled hands-on work for customers, MarginSmith was built for you.
What happens when you finally know your number.
"I scored a 61 on my first P1K and it showed me that my pricing was the biggest leak — I was doing great work but charging like an apprentice. Three months later I've raised prices twice and my close rate actually went up."
"I've tried a dozen marketing tools and business coaches. None of them actually understood what it's like to run an electrical company. MarginSmith speaks my language and the score told me in 5 minutes what took a $4,000 consultant 3 months to tell me."
"My P1K score was 54 — which honestly I already felt, I just didn't know what to do about it. The 90-day plan gave me a specific task every single morning. Two months in, I've got a new landing page, a referral system, and booked 3 weeks out for the first time ever."
Stop guessing. Get your P1K score and find out exactly what to fix first to start growing with a real system behind you.
Get My Free P1K Score