Insights

Profit Intelligence, in plain English

Practical reads on pricing, margin, and profit — built for licensed trade contractors. No jargon, no peer-average scoreboards. Just how a contractor actually makes, and loses, money on a job.

The $240 electrical job that changed what I was building

A founder's note on how a single after-hours conversation redirected an entire company — by Jeff Edwards
Jeff Edwards, Founder·~5 min read
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You can be booked solid and still be losing money on jobs

Why a busy trade business isn't the same as a profitable one — and how to tell the difference
MarginSmith · with Jeff Edwards·~5 min read
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Your margin probably isn't the margin you think it is

The difference between the margin you assume and your true margin — in plain English
MarginSmith·~6 min read
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Before you spend more on leads, make sure your pricing works

Marketing amplifies the business you already have — including its pricing
Jeff Edwards · MarginSmith·~5 min read
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